As a Brand Marketing Manager at Salams, I managed graphic design and video agencies to produce a diverse range of content. This included overseeing the creation of assets for Connected TV (CTV) campaigns, organic social media, paid advertisements, and in-app promotion strategies. My role involved coordinating with agencies to ensure the delivery of high-quality content that aligned with our marketing objectives and brand messaging, contributing to the overall success of our promotional efforts.

As the Brand Marketing Manager at Salams, I spearheaded the development and execution of a comprehensive content strategy to bolster the company's online reputation. I effectively recruited and managed a diverse team of five ghostwriters, coordinating across various time zones with specialists for the German, North American, and Arab markets. This meticulous management ensured a consistent flow of high-quality content tailored to each regional audience.

My strategic oversight involved focusing on content topics identified through Google Trends and social media listening tools, addressing areas such as religious insights, health tips, and modest fashion. By collaborating with subject matter experts and ensuring timely production, I delivered authoritative and SEO-aligned content that significantly enhanced Salams' web presence and brand visibility. This approach not only met but exceeded expectations, showcasing my expertise in driving brand growth and leading international teams effectively.

At Salams, my role as a Marketing Manager was multifaceted due to the dynamic nature of the startup environment. In addition to my marketing responsibilities, I took on the role of interim Customer Support Manager, overseeing a global team across four regions: North America, Dubai, Pakistan, and Germany. I was tasked with streamlining customer support processes, advocating for essential bug fixes, and driving app quality improvements based on feedback from both the team and customers.

I developed and implemented comprehensive educational materials to ensure the support team was well-informed about product enhancements, updates, and launches. In 2022, I successfully hired a Lead Customer Support Representative, which allowed me to refocus on developing and executing marketing strategies. This hire has since been promoted to Global Customer Support Manager, underscoring the solid foundation and improvements made in customer support operations during my tenure.

During my tenure at Independence Blue Cross from 2019 to 2021, I played a pivotal role in enhancing the team's analytical capabilities by training two Associate Marketing Analysts. I focused on equipping them with essential skills in SQL coding and Tableau dashboard building. This training was crucial in supporting the email marketing department's reporting needs, enabling the team to generate valuable insights for cross-campaign strategies and optimize marketing performance.