Data-Driven Marketing Strategist
With a robust background in data science and analytics, I excel at leveraging data to drive impactful marketing strategies and enhance product performance. My expertise includes developing and managing Tableau dashboards, conducting comprehensive quantitative research, and using advanced SQL queries. At Independence Blue Cross as a Marketing Research Analyst, I provided data insights that drove campaign strategy insights resulting in an increase of product utilization by 15% and improved campaign metrics, such as achieving a 10% rise in open rates, through strategic data insights and effective dashboard management.
In my role as a Marketing Manager at Salams App, I designed and managed dashboards with Mixpanel and Metabase, which were instrumental in the startup's acquisition by Match Group. My data-driven strategies led to a 40% annual increase in product utilization and optimized marketing spend, resulting in a $1M budget increase for social and paid content. These successes demonstrate my ability to translate data into actionable insights and drive significant growth.
Elevating Marketing Performance Through
Audience Analytics at Salams App
At Salams, I leveragee advanced data science techniques to significantly enhance marketing performance and strategic decision-making. My role involved building and managing comprehensive reporting dashboards using Mixpanel and Metabase, which provided critical insights into key performance indicators. These dashboards were pivotal in optimizing niche marketing campaigns and developing targeted strategies for both emerging and established markets.
Key Contributions:
Insightful Reporting: Designed and maintained detailed dashboards to track key metrics, enabling precise optimization of marketing strategies and efforts.
Creative Analysis with Power BI: Performed in-depth analysis of creative performance to determine optimal D7 premium conversion rates and Cost Per Result (CPR), refining paid media strategies and providing actionable insights.
Strategic Impact: Data-driven strategies facilitated the startup’s acquisition by Match Group and achieved a 20% annual increase in product utilization in 2023.
Budget Optimization: Managed paid ad production efficiently, spending only $33K out of a $90K annual budget in H1 2024, which led to a $1M annual budget increase for social and paid content.
Enhanced Marketing Funnels: Utilized data-driven insights to optimize marketing funnels and segmentation strategies, resulting in more precise targeting and improved ROI.
These achievements demonstrate my ability to use data science to drive impactful marketing strategies, optimize performance, and contribute to significant business growth,
Driving Growth Through Advanced Analytics at Independence Blue Cross
With a robust background in data science and analytics, I excel at harnessing data to drive impactful marketing strategies and optimize product performance. My experience as a Marketing Research Analyst at Independence Blue Cross underscores my ability to leverage advanced data techniques for strategic advantage.
Key Achievements:
Advanced Data Utilization: Utilized advanced SQL queries to mine data from extensive databases, developing and managing Tableau dashboards that provided critical insights into email marketing campaign performance and product utilization post-campaign.
Strategic Insights and Optimization: Produced and maintained dashboards that informed executive decision-making, contributing to a 15% increase in product utilization through targeted marketing data insights and effective use of SQL data mining, Tableau, Excel, and PowerPoint.
Leadership and Training: Supported marketing leadership in planning and strategy for a $1 billion portfolio by creating and owning Tableau dashboards. Conducted annual quantitative research studies to evaluate marketing message impact on health actions and patient behaviors. Additionally, trained Associate Marketing Analysts in SQL coding and Tableau dashboard development.
Performance Enhancement: Successfully improved campaign performance metrics, achieving a 10% rise in open rates by providing actionable insights and strategic recommendations.
