Basama Beyah, MBA
I turn audience and market intelligence into growth strategy — deciding where to focus, pressure-testing assumptions, and aligning teams around measurable action.
11+ years across brand strategy, product marketing and go-to-market for consumer tech in North America and Europe.
bazmabeyah@gmail.com · NJ / Greater Philadelphia · EN · AR · ES
Quick answers
Pick a topic for a short, straight answer about how I work.
A strategist who checks the math — and an analyst who knows the audience.
I connect audience understanding, market opportunity, product experience and performance data to growth decisions. At Salams I built and scaled marketing across SEO, email, organic social, paid media, global campaigns, events and product marketing — across North America, the UK, France and Germany — and was selected to lead product marketing for BLK's Events Tab launch. From March to July 2026 I led Salams at director level, reporting directly to the SVP of Marketing with full brand P&L ownership; today I work across Salams, BLK and Chispa. I have a history of designing surveys, running focus groups and authoring the research behind my recommendations.
My foundation is analytics: SQL, Tableau and Power BI dashboards that guided a $1B+ portfolio at Independence Blue Cross.
Whether you are deciding which market to win next, launching a product into a crowded category, or turning creative spend into efficient growth, I partner with product, data and creative teams to turn audience insight into go-to-market decisions that move the numbers.
The work, measured
Source-reported figures from campaign readouts and annual reviews. Each one is kept to its own period and scope — reach, views and impressions are different measures and aren't summed.
Fundraising campaigns are public on Salams' LaunchGood community page.
Decisions, how I made them, and what moved
Each case follows the same shape: the situation, my approach, and the measured outcome — with notes where results are directional rather than causal.
How I'd approach the problems you're facing
Practical problem-solving blueprints: how I diagnose the problem, navigate constraints, and drive executive decisions. Select a playbook to expand it.
Content strategy process
The operating loop behind the viral content engine: organic content builds awareness, the best performers become paid acquisition creative, and every cycle teaches us what works in paid media.
Feedback loop: optimization results flow back into research, so each cycle sharpens what content is optimal for paid media.
Senior Global Marketing Manager
Global marketing leader with 11+ years across brand strategy, product marketing, GTM, consumer insights, and analytics at Match Group, Salams, and Independence Blue Cross. Expert in turning audience and market data into growth decisions — from choosing launch markets to building a replicable content engine for paid and organic growth, utilized across Match Group’s Affinity brands.
- Location: Greater Philadelphia / NJ
- Email: bazmabeyah@gmail.com
- LinkedIn: linkedin.com/in/basama-beyah
- Graduate: Thomas Jefferson University — MBA, Marketing Innovation
- Undergraduate: Philadelphia University — BS, Marketing Communications
- Languages: English · Arabic · Spanish
