Basama Beyah, MBA — growth strategy and product marketing portfolio
I turn audience and market intelligence into growth strategy — deciding where to focus, pressure-testing assumptions, and aligning teams around measurable action.
Brand strategy, product marketing and go-to-market across North America and Europe.
- Social mediaBuildaBridge International
- Marketing analyticsIndependence Blue Cross
- Global campaign optimizationSalams
- Growth marketingSalams · Match Group
- Product marketing strategyMatch Group
Quick answers
Pick a topic for a short, straight answer about how I work.
A strategist who checks the math — and an analyst who knows the audience.
I connect audience understanding, market opportunity, product experience and performance data to growth decisions. At Salams I built and scaled marketing across SEO, email, social, paid media, events and product marketing in North America, the UK, France and Germany, and was selected to lead product marketing for BLK’s Events Tab launch.
My foundation is analytics: at Independence Blue Cross, my SQL and Tableau dashboards guided a $1B+ portfolio, and my research drove a 15%+ lift in product use and member registration.
Whether you are deciding which market to win next, launching a product into a crowded category, or turning creative spend into efficient growth, I turn audience insight into go-to-market decisions that move the numbers.
Featured achievements
Select one to open the full case studyHow I lead
The work, measured
Source-reported figures from campaign readouts and annual reviews. Each one is kept to its own period and scope — reach, views and impressions are different measures and aren't summed.
Fundraising campaigns are public on Salams' LaunchGood community page.
Decisions, how I made them, and what moved
Each case shows the investment, the business outcome and the key decisions behind it. Measurement notes flag where results are directional.
How I'd approach the problems you're facing
Practical problem-solving blueprints: how I diagnose the problem, navigate constraints, and drive executive decisions. Select a playbook to expand it.
Content strategy process
The operating loop behind the viral content engine: organic content builds awareness, the best performers become paid acquisition creative, and every cycle teaches us what works in paid media.
Feedback loop: optimization results flow back into research, so each cycle sharpens what content is optimal for paid media.
Senior Global Marketing Manager
Global marketing leader with 11+ years across brand strategy, product marketing, GTM, consumer insights, and analytics at Match Group, Salams, and Independence Blue Cross. Expert in turning audience and market data into growth decisions — from choosing launch markets to building a replicable content engine for paid and organic growth, utilized across Match Group’s Affinity brands.
- Location: Greater Philadelphia / NJ
- Email: bazmabeyah@gmail.com
- LinkedIn: linkedin.com/in/basama-beyah
- Graduate: Thomas Jefferson University — MBA, Marketing Innovation
- Undergraduate: Philadelphia University — BS, Marketing Communications
- Languages: English · Arabic · Spanish
